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Keyclubco.com loves K-beauty! Korean skincare, or K-beauty as it is better known, is the newest and biggest beauty trend on everybody’s lips at the moment. The skincare originates from South Korea and is, among other things, praised for its ability to provide deep moisture to dry skin and even out dark areas caused by pigmentary changes and acne scars. The success of K-beauty lies in the brands’ innovative approach to the ingredients, which include snail mucin, marine collagen, TEN Water and gold.

There are plenty of K-beauty brands already, but we have made it easy for you to navigate the K-beauty jungle. We’ve collected the three best Korean skincare brands, which we think work amazingly well on our skin. Common to them all is that they are made from natural ingredients and are free from parabens, alcohol, artificial colors and perfume. So, no matter what kind of skin you have, you are sure to find a K-beauty product that will match your skin and the issues you want to address.

What characterizes K-beauty? Taking care of your skin and preparing it well for treatments is an important part of the Korean culture. Korean women have often been praised for their flawless, almost pore-free skin, which is most likely due to their dedication to proper and effective skincare routines. One of the most essential elements in K-beauty is moisturizing. The road to healthy, problem-free skin without wrinkles is all about providing your skin with plenty of moisture. That is why you will find the wonder ingredient hyaluronic acid in a lot of the K-beauty products we have selected. Hyaluronic acid binds liquid and supply the skin with moisture constantly. You will find hyaluronic acid in the facial mask TEN Water Marine Hyaluronic Revital Mask from Cremorlab, which melts on your skin, providing it with moisture for up to 72 hours. Furthermore, Cremorlab has taken out a patent on its TEN Water, which is thermal water containing a lot of important minerals and vitamins. Cremorlab’s TEN Cremor Mineral Treatment Essence contains the patented thermal water and works as a connecter between tonic and the following serum. An essence is a new product for us, which we have been introduced to thanks to K-beauty. An essence reduces enlarged pores and improves the skin’s elasticity.

K-beauty skincare routine Besides moisturizing, K-beauty is also known for having many steps in its skincare routines. A K-beauty skincare routine consists of either ten or seven steps, known as 10-step and 7-step skincare routines. A 10-step skincare routine consists of: double cleansing, exfoliating, tonic, essence, ampoule (serum), sheet mask, eye cream, moisturizing and, finally, sun protection. It might sound like a lot, and maybe you could use fewer steps, but it is worth considering, as every step in the routine has a unique function. This ensures that all the products are able to perform to their best. 

Korean women are dedicated to double cleansing, which means cleansing the face twice. The first cleanse removes any make up, pollutants and dirt, and the second cleanses the pores in depth. Snail Cushion Foam Cleanser from Mizon cleans clogged pores thanks to the foam’s strong absorbing power. The snail mucin in the foam makes sure the skin does not dry out from cleansing. Afterwards you can use Snail Repair Intensive Ampoule Serum, which prepares the skin for the following skincare products. How does snail mucin feel on the skin? Slightly gooey, but very nice. And you do not need to worry—the snails are not harmed when they excrete their mucin.

The feeling of home spa A proper skincare routine is thus an essential part of taking care of your skin, if you ask the Koreans. And you must acknowledge that it is a relaxing ritual rather than a necessary chore. Speaking of relaxing—the beauty brand Shangpree has incorporated the relaxing element into its skincare products. Shangpree specializes in making facial and eye masks, also called sheet masks, which give the skin and the eye area an instant and intense moisturizing treatment. Gold Hydrogel Eye Masks contain gold, which supplies the skin with moisture and tightens the thin skin around the eyes. They are easy to place and sit tight, so you are free to do other things while the eye masks work. The facial mask Marine Jewell Illuminating has a high content of marine collagen and takes care of your entire face. It is especially good for anyone who suffers from dark spots on the skin caused by acne or pigmentary changes. Moreover, it feels soothing on the face, so you can put on some calming music while you and your skin enjoy a much-needed break from everyday life. It will feel like you’re at a real beauty salon.

A wide selection Which K-beauty product should you choose? The selection is wide, and it may seem overwhelming. We have made it simple for you and have selected some of the best and most critically acclaimed products, so you can experience the new beauty trend and find the K-beauty products that will work wonders on your skin. You can read more about the different K-beauty brands and the products, and thereby be inspired to treat your skin like the Korean woman does.