A fusion of professional, Italian craftsmanship and a Scandinavian feeling for contemporary and minimalistic design perfectly completed with a classic, Parisian attitude. That is the formula of the Swedish bag and accessory brand, ATP Atelier.
Eternal style rather than fashion trends It already started in 1980’s, where the emerging, Swedish designers, Jonas Clason and Maj-La Pizzelli met for the first time. In each other, they immediately sensed a mutual passion for timeless style contrary to seasonal fashion trends, and that was the start of a long-lasting friendship. After twenty years, both spending time separately to finalize their craft and learn the works of the industry, they united once again for a trip to Italy.
The joy of Italian craftsmanship In the provincial town Otranto in southern Italy, the two friends spent a relaxing month with each other’s family and friends. Here, they enjoyed the very best of what Italy had to offer. One day, as they took a stroll through the winding streets, they stumbled upon a little shop, where craftsmen sat outside making the most beautiful leather sandals. Everyone in the group got a pair, and they did not wear anything else for the rest of the vacation. Because who needs anything else, when the quality is high, and the design is simple? It was in that moment, the two designers got the idea for ATP Atelier.
Scandinavia meets Italian meets France The two friends immediately agreed that their new brand should make quality products that lasted season after season, in regard to durability and especially design. Therefore, the name was a given, as ATP stands for ‘All Tomorrows Parties’. The name thus tells, that their products are suitable for all occasions – today and in the future. Jonas and Maj-La base the design of their products on their Scandinavian origin and bring the minimalism to life with help from proficient, Italian leather craftsmen, who add an authentic feeling of Italy to the products. The designers also glanced at France, namely Paris, and the majority of their bags thus steam of a chicness, which is expressed through the lovely details and bold silhouettes.
The most coveted leather The vast majority of ATP Atelier’s leather products and bags are made from the smoothest Italian cow leather vacchetta, which is one of the most desirable leather types available. Vacchetta leather does not go through many steps in the tanning process, which gives the leather a natural look. The leather will change its appearance in time in regard to colour and patina. This however, is not a bad thing – it is designed to do so and is considered a very charming trait. Because bags are used very differently, they will develop in their own unique way as you break in the leather. This way, no bag will look alike, and you can have your very own unique one.
Leather tanning with a clear conscience For the Swedish designer-duo, the quality of the leather and design is a matter of course, but the tanning, carbon footprint, and working conditions are just as important. Therefore, all leather craftsmen work in safe environments and are paid a fair wage for their work. To enhance a more sustainable fashion industry the designers explore new technologies that are considerate towards the environment. A vast majority of the leather products from ATP Atelier are vegetable tanned. This method is recognized world-wide as being the absolute most prominent sustainable way to tan leather. Many of the advantages of this type of tanning include biodegradable leather, which does not contain harmful chemicals, and many of the resources used for the process are being recycled and reused.
A bag for every occasion ATP Atelier understands what a bag should be capable of. Besides being sustainable, made from a quality material, and have a timeless design, they should also be practical, functional, and go well with the rest of the wardrobe. For example, Pienza Large Tote Bag is with its classic lines and spaciousness usable season after season and will be a true companion in your everyday life, a perfect bag for your laptop. A bag should also be different and stand out from the crowd, either with a nice and special detail or with a bold colour, like Aulla Sky Blue Crossbody Bag. In our assortment you will be sure to find a bag, which you can use for everyday and special occasions. And you can be sure, that it will stand the test of time in regard to quality, style, and all tomorrows parties.